Discover how Armatis achieved its objectives by using Elai
BPO
Industry
+300M revenues
Company size
Paris,FR
Location
Leading international Business Process Outsourcing company in France with offices in Poland, Portugal and Tunisia. It handles Customer Relation for clients worldwide, from Europe to North America to Australia, in sectors such as Retail, Ecommerce, Tourism, Energy, Telecom, Banking, Insurance and Health.
Client Needs
In the context of digital transition, the need to set up an innovative approach to sales is fundamental to companies like Armatis, requiring the research of solutions that are able to:
- Implementing data driven strategies that are personalised to every single client;
- Create campaigns with targeted sales;
- Increase the revenue and profit from sales activities.
Solution Adopted
Thanks to the no-code interface of Elai, the operations and marketing departments were able to implement Artificial Intelligence in the sales campaigns, increasing the company’s performance.
Process
- Identification of the sales campaign on which to make predictions;
- Uploading to Elai of clients already contacted in the previous months of the campaign, along with an indication of the outcome of each attempted sales;
- Creation of a predictive model by Elai;
- Uploading of new potential clients whose probability of purchase you intend to predict;
- Implementation of personalised sales strategies based on the predictive score of each potential client.
Results obtained by Armatis with Elai
Conversion Rate in B2B
+
0
%
Conversion Rate in B2C
+
0
%
Sales to the segment with high propensity
+
0
x
Thanks to the partnership with Elai, Armatis was able to simply and quickly implement an innovative Artificial Intelligence solution into their processes that allowed them to:
- Carry out a segmentation of the profiles that were more or less inclined towards purchasing through prioritisation, allowing them to present themselves as an ideal sales channel;
Adopt the right contact strategy for each client, identifying at what time and which channel to use;
- Assign the operator best suited to each profile;
- Defining Data Driven strategies, both on a managerial level and on the floor.