AI Insights
Data Driven Strategies and Artificial Intelligence, how to implement them to get to the top of the market
Data Driven Strategies and Artificial Intelligence, how to implement them to get to the top of the market According to analysts’ projections, by 2025 the planet will generate more than 181 zettabytes of data, flooding companies with an unprecedented amount of information. This is a good thing, of course, as
Ethical Artificial Intelligence at the Center of Future Markets
Ethical Artificial Intelligence at the Center of Future Markets Artificial intelligence is increasingly present in new areas of our daily lives, from the suggestions for products or content we consume, to being the digital assistant that facilitate tasks. However, as the implementation of AI advances, so does concern from consumers,
Interpreting the future: Business resilience through Artificial Intelligence
Interpreting the future: Business resilience through Artificial Intelligence The recent years’ significant disruptions have taught us a vital lesson – resilience plays a pivotal role in determining the future success of many companies. Some businesses have adeptly adapted to these changes, while others have struggled to keep up. Given that
Debt collection and the banking sector: how Artificial Intelligence supports precise and advantageous collection
Debt collection and the banking sector: how Artificial Intelligence supports precise and advantageous collection The COVID-19 pandemic has brought about such economic instability that most governments have proposed moratoriums on insolvencies. At the same time, many institutions have had to quickly adopt new digital services to continue serving customers, regardless
Experiential marketing, how to make it perfect thanks to artificial intelligence
Experiential marketing, how to make it perfect thanks to Artificial Intelligence There is a lot of talk today about how corporate marketing and traditional advertising models are losing their effectiveness. Consumers now scroll through ads, block ads on their computers and smartphones, and are more likely than ever to choose
Geomarketing and Artificial Intelligence to acquire new customers and increase loyalty
Geomarketing and Artificial Intelligence to acquire new customers and increase loyalty Since the number of smartphone users amounts to approximately 6.64 billion worldwide (almost one for every person!), we hear more and more often about “geomarketing”, i.e. a type of digital marketing, based on Big Data, which however are strictly
Elai: easy to use Artificial Intelligence
Elai: easy to use Artificial Intelligence When we talk about Artificial Intelligence we immediately think of cutting-edge technologies, robots able to understand and decide the actions to be performed and a futuristic world in which machines and men coexist. Artificial Intelligence and its use are much more real than one
Dissolving the complexity of the modern market thanks to Artificial Intelligence
Today, in many sectors, the market is undergoing a phase of profound change, above all due to the increasingly competitive economic context and the stressful economic crisis to which companies are called to adapt to with new conditions necessary to keep the business alive. Companies must know how to react
SMART goals: what they are and how to set them for success
Specific, measurable, recognized, realistic and time-bound: this is how the objectives should be formulated so that they prove effective for the purposes of our planning and organisational work. To achieve this, you can rely on the SMART method, an acronym for specific, measurable, achievable, realistic, time-bounded which indicates the criteria
How to set up Data Driven strategies and contribute to business success
The Internet and technological developments have made available a series of effective tools for grouping a very large amount of data. When applied to business, this opportunity becomes incredibly useful and profitable. According to recent estimates, approximately 2.5 quintillion bytes of data are generated every day. This growing volume of
CRM and Artificial Intelligence: the winning combination for a future at the top of the market
Every modern company needs to adopt an increasingly customer centric approach, capable of listening to the needs and desires of consumers and considering their continuous evolution to respond proactively, thus ensuring the stability of its business. This becomes possible by offering a high-level customer experience capable of ensuring various advantages in both the short and long term. Customers who are satisfied with the products, purchase experience and after-sales service are loyal to the brand, a feature that will lead them to buy again and recommend the product to friends and relatives, as well as leave excellent feedback.
Improving donor retention for non-profits in 2023
Developing the donor base is crucial for any non-profit organization, but it is often tempting to invest more in donor acquisition than in donor base development. However, this attitude is slowly changing, increasingly recognizing the importance of donors who are already involved in one’s organisation. We have already seen in this article how non-profit organizations have the possibility to set up effective acquisition campaigns in order to increase the number of donors. Today we will examine with how they can manage to keep those who have already shown commitment to their cause through donor retention strategies, with the aim of increasing the percentage of donors who continue to donate regularly over time.